While not too long ago it seemed that Wet Seal Inc. was destined for bankruptcy, they are now not only doing progressively better but even opening an entirely new line of concept stores.
The idea is denim, an entire store (or shop-in-shop at some of their newest locations) dedicated to all things denim called Blink by Wet Seal. Wet Seal CEO, Ed Thomas, states that denim is one of the strongest parts of their business according to WWD.
These stores are temporarily leased as short-term stores but pending performance could remain a permanent venture of the Wet Seal family. For now, the leases are based on either 6 or 12 month agreements.
Don’t blink, or you may miss them.